CEO SPOTLIGHT: Founder Of Curls, Mahisha Dellinger.
Mahisha Dellinger owns the massively successful curly hair care product line called Curls. In 2002, she decided to stop using relaxer and started favoring a natural hair style. She noticed that maintenance was a problem though and she had a difficult time finding products that worked for her. She wasn’t happy with the heavy greases and texturizers that were on the market, so she said to herself “I was looking at my options and thinking that this could be a potential business opportunity”. She then continued thinking and thought, “I was sure that there were other people who had hair care needs that weren’t being fulfilled.”
One thing led to another and shortly after that dialogue with herself she took $25,000 of her savings, hired a cosmetic chemist, and began to develop her first curly hair care products. Eventually, she would build a 15 million dollar empire!! If that isn’t an awesome come up story then I do not know what is!!
Taken directly from the Curls website,
CURLS was founded in 2002 in Elk Grove, California by CEO, Mahisha Dellinger. Now greatly expanded, CURLS continues to maintain the highest standards for quality ingredients and product dependability. Dellinger collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with an extensive chemistry background proved to be a winning combination. CURLS’ exceptional CEO remains committed to carefully upholding the principles of quality and integrity that define the company.
Do you use any of the Curls product line? If so, what are your thoughts?